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Sampler album
A sampler is a type of compilation album generally offered at a reduced price to showcase a selection of artists signed to a particular record label. The format became popular in the late 1960s as record labels sought to promote artists whose work was primarily available in album rather than single format, and therefore had little opportunity to gain exposure through singles-dominated radio airplay. Most samplers showcased already-released material so that as well as sampling the artist they sampled the albums from which the tracks were drawn.
==Elektra Records==
The first record sampler was ''A Folk Music Sampler'' released by Elektra Records in the USA in 1954, initially for radio stations and later reissued for retail sales. Jac Holzman of Elektra wrote:"I was...searching for a way to take our specialized and distinctive catalog and have it heard by many people. As a fanatical moviegoer, I knew the value of the film trailer. I translated that to the record business. My concept...was a sampler LP: a collection of musical trailers, a compendium of carefully assembled material, with lyrics and notes, all on a 10-inch LP that would sell for a bargain price unheard of in 1954: $2.00...I inserted a "sampler clause" in all new artists' contracts, allowing me to use one track from any album, royalty-free...With no royalty obligation and only the raw cost of manufacturing to consider, a good sampler could net between ten and twenty thousand dollars. This was the best of all possible worlds. We were actively promoting our records, the public was paying for the privilege and getting good value in return, and Elektra was being fertilized by the profits."〔Jac Holzman and Gavin Daws, ''Follow The Music'', 1998, ISBN 0-9661221-1-9, pp.31-32〕
At the time the term "sampler" was mainly used for a demonstration of needlework, and this was the first time the word had been applied to a musical compilation. Holzman was enthusiastic for the format, and Elektra regularly issued budget-priced samplers of its folk catalogue in the USA throughout the 1950s and 60s. In the UK, Elektra's office decided to use issue samplers to try to position the label in the marketplace, and issued the folk sampler ''Fantastic Folk'' (1968) before the more rock-oriented ''Select Elektra'' (1968).〔(Elektra discography )〕 However, these British discs were full price issues.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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